What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” […]
AI News Weekly – Issue #436: Perplexity’s CEO on fighting Google and the coming AI browser war – Apr 26th 2025
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Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from
How does AI judge? Anthropic studies the values of Claude
AI models like Anthropic Claude are increasingly asked not just for factual recall, but for guidance involving complex human values.
How does AI judge? Anthropic studies the values of Claude Read More »
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and
Huawei’s AI hardware breakthrough challenges Nvidia’s dominance
Chinese tech giant Huawei has made a bold move that could potentially change who leads the global AI chip race.
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How I Built a Brand Awareness Dashboard in Looker Studio
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never
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Meta FAIR advances human-like AI with five major releases
The Fundamental AI Research (FAIR) team at Meta has announced five projects advancing the company’s pursuit of advanced machine intelligence
Meta FAIR advances human-like AI with five major releases Read More »
LLMs Don’t Reward Originality, They Flatten It
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas
Google AI model understands dolphin chatter
Google has developed an AI model called DolphinGemma to decipher how dolphins communicate and one day facilitate interspecies communication. The