Conversational Marketing | Chatbots | Mobile Wallet Loyalty Programs
Conversational Chat Marketing is leveraging the huge user base and popularity of Facebook Messenger, with over 1.4 Billion people active every month on this platform as well as SMS and Email to engage with customers on a regular basis.
These are the channels where both your existing and your potential new customers are active every day. Since Facebook opened the Messenger platform to any business with a Business Page this has opened a whole new way of interacting with people who like your page but also those you want to attract and talk to more effectively than ever before. Here are some insights, of why this is essential
- 56% of people would rather message than call customer service.
- 53% who message businesses are more likely to shop with a business they can message directly.
- 55% of people say being able to message a business makes them feel more likely to trust that business.
- 70 – 80% response rates from your subscriber list – a multiple of email responses which are falling
Not only can you more than double the number of subscribers using a chatbot but do so with the same amount of ad spend!
Then, with the integration of the chatbot and Mobile Wallets you can turn those subscribers into loyal repeat customers and continue to offer regular promotions to all those holders of your own branded Mobile Wallet Pass. This is marketing at the level of the major brands!