Here are 7 low-cost but extremely efficient marketing suggestions to help any small company find consumers and create sales quickly.
1. Do not Advertise Like a Big Business
Big businesses market to develop name recognition and future sales. A small company can't manage to do that. Instead, design your marketing to produce sales ... now. One way to achieve this is to always include a deal in your marketing - and an easy way for prospective consumers to respond to it.
2. Offer a Cheaper Version
Some prospective clients are not going to pay the asking price for your services or product. Others are more thinking about paying a low price than in getting the very best quality. You can avoid losing sales to a number of these consumers by offering a smaller or disrobed variation of your service or product at a lower rate.
3.Offer a Premium Package
Not all customers are by definition looking for only a cheap price. Many are ready to pay more to get a premium product or service. You can improve your average sale and your total profits by offering a more specific product or service... or by combining several products or services into a special premium plan and offer for a higher price.
4. Try Some Unusual Marketing Methods
Search for some unconventional marketing techniques your rivals are overlooking. You might discover some extremely lucrative methods to generate sales and avoid competition. For example, print your finest little advertisement on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or produce a flood of sales leads for a really little cost.
5. Trim Your Ads and move more to Digital
If you do print ads, decrease the size of your advertisements so you can run more for the same cost or increase frequency.
You might even be amazed to find that some of your short advertisements create a much better reaction than the longer variations.
Consider switching more of your ad budget to online ads, especially those that can be shown to your website visitors by using the strategy of re-targeting. We can tell you exactly how this works.
6. Establish Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving clients in your market. Offer to publicize their service or products to your clients in exchange for their publicizing your services to their consumers. This typically produces a large number of sales for a really low expense.
7. Benefit from Your Customers
Your clients currently know and trust you. It's much easier to get more organization from them than to get any service from somebody who never bought from you. Benefit from this by creating some unique deals simply for your existing customers ... and announce new products and services to them prior to you reveal them to the basic market.
Also, convert your clients into promotion agents for your service.
Establish a reward for them to tell partners and good friends about the worth of your services or products. A recommendation from them is more efficient than any quantity of advertising - and it is much cheaper.
Each of these 7 marketing pointers supplies a simple, low-priced method for any small business to find clients and generate sales quickly.