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Video is quickly becoming the most effective way for businesses to reach customers so it's important for you to think about local business video marketing. Not only can local business video marketing help your business stand out from competitors, but it can also give your company a presence that consumers can easily find and access. Local business video marketing is especially effective in today’s digital world. That’s because online search engines like Google and Bing reward businesses that have great local content by using their Knowledge Graph and Local Pack extensions, which make it easier for consumers to find them. If you have a brick-and-mortar store or office, having local business video marketing content on your website is also a must-have as it will give consumers a more thorough look at your establishment before they decide to visit. Even if you don’t have time to shoot and edit videos right now, you still have time to start investing in local business video marketing. Here are 5 tips for effective local business video marketing so you can get started now!
Use your video marketing to drive traffic to your website
For the most part, local business video marketing doesn’t require you to have a physical storefront.
However, you still want to make sure that your local business video marketing is going to be seen by as many people as possible, which means driving traffic to your website. There are a lot of different ways you can do this, and some of the best ones include:
Creating an SEO-friendly website.
Creating a landing page.
Creating a blog.
Offering a lead-generation service.
Create a local business video marketing strategy
Although it’s important to start filming videos, you can’t just start filming videos and expect them to be successful. Before you shoot your first video, outline a strategy for your local business video marketing that includes what types of local business video marketing you’re going to create, when you’re going to create them, and what specific goals you’re going for with each video. For example, you could have a local business video marketing strategy that consists of a series of 30-second videos about your product or service.
If you follow this local business video marketing strategy, your videos should be similar in length to infomercials you might see on TV. Additionally, you’re going for door-to-door sales with these videos, so they should be very persuasive. Other local business video marketing strategies you can try include creating longer videos, short videos, and videos that combine both longer and shorter formats.
Shoot and edit your videos regularly
Be sure to shoot and edit your videos regularly. Even if you’re not going to use them for your local business video marketing right away, you’ll want to make sure that your videos are always available as a backup plan. It’s also important to edit your videos. It may sound a little silly to edit a video you just shot, but you want to make sure that your videos don’t have any mistakes in them. Also, you want your local business video marketing to be as persuasive as possible, so you want to make sure that your editing is done professionally.
If a video is not edited, then it’s not doing its job at convincing consumers to buy your product or service and so isn't going to add value to your local business video marketing strategy. When editing, you want to make sure that your videos are professionally edited, and you also want to make sure that there aren’t any mistakes in them.
Quality is key with your video marketing content
While being persuasive is important when it comes to your local business video marketing strategy, the best videos also have great, quality content. You don’t want your local business video marketing content to be filled with errors or poor-quality footage, because consumers will pick up on that and it will make them think negatively about your business. Instead, make sure that your local business video marketing content is of crisp quality, is put together well, and is visually appealing. When creating content for your local business video marketing, you should consider the types of tones, styles, and formats that you’re going for.
For example, if you’re creating a product video as part of your local business video marketing strategy, you want to make sure that it’s shot in a way that shows off the features of your product.
Create a call-to-action in all your local business video marketing content
When creating video content for your local business video marketing strategy, you also want to make sure to include a call-to-action. This is important because it will help to boost your conversion rate, which means more people buying from you and the amount of money that you make from those sales. Additionally, it’s important to make sure that the call-to-action in your videos is relevant and direct. A lot of businesses make the mistake of using a general call-to-action like “Shop Now” or “Learn More,” in their local business video marketing but for a lot of local businesses, this call-to-action is too generic and not overly persuasive. Instead, try to think of a way to put a more specific call-to-action in your videos, like “Click Here to Buy Now,” “Click Here to Schedule a Consultation,” or “Click Here to Schedule an Event.” Make this an important part of your local business video marketing strategy and split test different calls to action.
Conclusion
As we have already said, video is quickly becoming the most effective way for businesses to reach customers so local business video marketing is very important to your success. Not only can a local business video marketing strategy help your business stand out from competitors, but it can also give your company a presence that consumers can easily find and access. Local business video marketing is especially effective in today’s digital world. That’s because online search engines like Google and Bing reward businesses that have great local content by using their Knowledge Graph and Local Pack extensions, which make it easier for consumers to find them. If you have a brick-and-mortar store or office, having local business video marketing content on your website is also a must-have as it will give consumers a more thorough look at your establishment before they decide to visit. Even if you don’t have time to shoot and edit videos right now, you still have time to start investing in local business video marketing.
These 5 tips will help you get started.
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