Digital Impact Solutions
LinkedIn is the preferred tool for B2B and Facebook remains the leader in B2C but a shift is noticeable in their case. Also clear is that other services that are getting so much attention in digital marketing circles are not really that high on the list for SMBs.
For more insights on the topic of social media platform usage trends here's the link to the full article in Marketing Charts: https://short.digitalimpactsolutions.com/ej4
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US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB. Here are some takeaways from the IAB report. Digital audio was the fastest-growing digital advertising channel last year. Read the full article here
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