The Data Says Both Work
Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI […]
50,000 Copilot licences for Indian service companies
Cognizant, Tata Consultancy Services, Infosys, and Wipro have announced plans to deploy more than 200,000 Microsoft Copilot licenses in their
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Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the
Mining business learnings for AI deployment
Mining conglomerate BHP describes AI as the way it’s turning operational data into better day-to-day decisions. A blog post from
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are
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Experimental AI concludes as autonomous systems rise
Generative AI’s experimental phase is concluding, making way for truly autonomous systems in 2026 that act rather than merely summarise.
Experimental AI concludes as autonomous systems rise Read More »
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat
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AI agents are taking over complex enterprise tasks
New adoption data from Perplexity reveals how AI agents are driving workflow efficiency gains by taking over complex enterprise tasks.
AI agents are taking over complex enterprise tasks Read More »
10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better.
UK and Germany plan to commercialise quantum supercomputing
The UK and Germany plan to integrate their science sectors to accelerate the commercialisation of quantum supercomputing technology. Announced on
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