Joe Buhler Principal
born in Zurich, Switzerland I have been working around the globe in the travel and tourism industry. For more than 20 years I was responsible for marketing Switzerland as a leading tourism destination in Japan, Canada, United Kingdom and the United States. My involvement with the internet started in the mid-1990s and I was responsible for the launch of MySwitzerland.com, the national tourism destination website. It was one of the first of its kind and a model others followed since. For the last ten plus years my focus has been on providing objectives based, effective digital marketing solutions that produce measurable business results.