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Most everybody on the web has, eventually, run across blog sites. Blog sites are just internet journals recording whatever takes place to be on an author's mind at a particular moment. Typically composed in an informal tone, blogs read as though the author is having a friendly conversation with their readers. Though blog sites have exploded in popularity, not many business owners comprehend that having a blog can be a really effective way to drive sales for their businesses.
Getting going
While it's easy to start a blog on any of the free platforms that are found on the web, it requires time to build a devoted base of readers, but you can begin directing traffic to your site by linking with appropriate blogs. Go to http://Technorati.com and find blogs whose content relates to yours. Link only to blog sites whose content is useful and of interest to your audience. Ask that they look at your blog and consider connecting back to you.
On your blog, don't just blog about your business itself but about things related to your product or service. If you offer camping equipment, blog about the nation's top camp sites, your hiking trip in the Rockies or the very best time of year to check out Yellowstone. You can be of interest to your clients if you inform them to make their own decisions, rather than just beating them over the head, saying, 'This is an excellent item! You should buy it!'
3 Key Benefits of Blogging
In addition to informing your audience, your blog site provides you with numerous benefits:
1. The familiar voice of your blog creates an insight for customers to see there's a real person behind your website. The web's an impersonal medium, but the individual nature of blogs produces an aspect of client trust and commitment to your brand.
2. By sharing your valuable know-how, you're providing your customers with a reason to stay and to return.
It's a proven fact that the more time a user spends on a site of a business the more likely they are to buy something from it or contact the business. The more your readers return for your knowledge, the more you increase your sales potential and create loyalty at the same time.
3. Get feedback on your products, your website itself, and your customer service. Let your users leave comments, and learn what changes they'd like to see or what products they'd like you to provide Your blog is a great communications tool with your audience and it's definitely more personal than just sending a newsletter once in a while.
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