The customer experience revolution requires advertising with purpose

“Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’. The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.”

Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’. The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles. View More