Personalization will make them an even more formidable competitor to the traditional…

Personalization will make them an even more formidable competitor to the traditional accommodation providers.
In addition, some local hosts will be able to provide in destination tips and make recommendations further adding to the value proposition.

Airbnb wants to recommend trips to users before they even start to search for them — Tech News and Analysis
Summary: The amount of data that Airbnb has about users and their accommodation preferences has grown to the point where the company believes it can start recommending trips to them before they have to search through the listings.

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